Groupon.com Traffic and Demographic Statistics by Quantcast

 

groupon.com

 Monthly 2.6MUS
  •  

  • Not Quantified

    Data is estimated

This site reaches over 2.6 million U.S. monthly people.The typical visitor uses bookit.com, shops on cruisesonly.com, and sails on Norwegian Cruises.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
36% 
49% internet average
  730.73x
Female
64% 
51% internet average
 
1261.26x
internet average
composition
 
 Male 36%
 
 Female 64%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
10% 
18% internet average
  560.56x
18-24
11% 
12% internet average
  850.85x
25-34
19% 
17% internet average
 
1101.1x
35-44
21% 
19% internet average
 
1071.07x
45-54
25% 
17% internet average
 
1481.48x
55-64
11% 
10% internet average
 
1061.06x
65+
4% 
6% internet average
  630.63x
internet average
composition
 
 < 18 10%
 
 18-24 11%
 
 25-34 19%
 
 35-44 21%
 
 45-54 25%
 
 55-64 11%
 
 65+ 4%

}

Age

middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
70% 
51% internet average
 
1381.38x
Has Kids
30% 
49% internet average
  610.61x
internet average
composition
 
 No Kids 70%
 
 Has Kids 30%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
13% 
18% internet average
  710.71x
$50-100k
20% 
26% internet average
  750.75x
$100-150k
30% 
28% internet average
 
1081.08x
$150k+
37% 
28% internet average
 
1351.35x
internet average
composition
 
 $0-50k 13%
 
 $50-100k 20%
 
 $100-150k 30%
 
 $150k+ 37%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
41% 
45% internet average
  920.92x
College
35% 
41% internet average
  860.86x
Grad School
24% 
14% internet average
 
1651.65x
internet average
composition
 
 No College 41%
 
 College 35%
 
 Grad School 24%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
78% 
76% internet average
 
1031.03x
African American
10% 
9% internet average
 
1051.05x
Asian
7% 
4% internet average
 
1671.67x
Hispanic
4% 
9% internet average
  440.44x
Other
1% 
1% internet average
  880.88x
internet average
composition
 
 Caucasian 78%
 
 African American 10%
 
 Asian 7%
 
 Hispanic 4%
 
 Other 1%

}

Ethnicity

Asian


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.