Grist.org Traffic and Demographic Statistics by Quantcast

 

grist.org

 Monthly 631.4KUS 1.1MGlobal
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    Directly Measured Data

A smart, witty environmental news magazine. Daily international news, investigative reporting, columnists, books, cartoons. Concrete actions to fix environmental problems. Gloom and doom with a sense of humor. [Description from dmoz]

This site reaches over 1.1 million monthly people, of which 631K (59%) are in the U.S.The typical visitor plays games on heavygames.com, visits qj.net, and reads the Los Angeles Daily News.

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Traffic

Updated May 24, 2012• Next: May 25, 2012 by 9AM PDT

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Updated May 24, 2012• Next: May 25, 2012 by 9AM PDT
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People

The number of individuals visiting this property.

Partial Profile

A website must implement Quantcast Measurement in order to collect data such as Geographic and Mobile Web traffic, MRC Accredited Reporting, Business and other information.

Cookies

The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Metrics

Check each metric you want to display:

People - The number of individuals visiting this property.

Cookies - The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits - The number of individual sessions initiated by all the visitors to this property.

Page Views - The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Traffic for Apr 24, 2012 - May 23, 2012 United States Global
People per Month 631,361 -2% 1,070,104 +3%
Cookies per Month 704,765 -2% 1,175,073 +2%
Visits per Month 946,888 -4% 1,490,764 0%
Visits per Person (monthly) 1.50 1.39
Page Views per Month 1,838,995 -6% 2,833,819 -3%
Page Views per Person (monthly) 2.91 2.65
Page Views per Visit (average) 1.94 1.90
 

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.