Games.yahoo.com Traffic and Demographic Statistics by Quantcast

 

games.yahoo.com

 Monthly 2.0MUS
  •  

  • Not Quantified

    Data is estimated

Internet gaming community offering free multi-player games, downloadable games and games clubs. Also news, reviews, demos, ratings, and cheats. [Description from dmoz]

This destination reaches over 2.0 million U.S. monthly people.The typical visitor watches GSN: The Network For Games and visits pgatour.com.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
36% 
49% internet average
  740.74x
Female
64% 
51% internet average
 
1251.25x
internet average
composition
 
 Male 36%
 
 Female 64%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
19% 
18% internet average
 
1031.03x
18-24
13% 
12% internet average
 
1081.08x
25-34
18% 
17% internet average
 
1021.02x
35-44
19% 
19% internet average
  970.97x
45-54
17% 
17% internet average
  980.98x
55-64
10% 
10% internet average
  960.96x
65+
5% 
6% internet average
  860.86x
internet average
composition
 
 < 18 19%
 
 18-24 13%
 
 25-34 18%
 
 35-44 19%
 
 45-54 17%
 
 55-64 10%
 
 65+ 5%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
49% 
50% internet average
  980.98x
Has Kids
51% 
50% internet average
 
1021.02x
internet average
composition
 
 No Kids 49%
 
 Has Kids 51%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
20% 
18% internet average
 
1131.13x
$50-100k
27% 
26% internet average
 
1011.01x
$100-150k
25% 
28% internet average
  900.9x
$150k+
28% 
28% internet average
 
1001.0x
internet average
composition
 
 $0-50k 20%
 
 $50-100k 27%
 
 $100-150k 25%
 
 $150k+ 28%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
53% 
45% internet average
 
1171.17x
College
36% 
41% internet average
  890.89x
Grad School
11% 
14% internet average
  780.78x
internet average
composition
 
 No College 53%
 
 College 36%
 
 Grad School 11%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
72% 
76% internet average
  940.94x
African American
14% 
9% internet average
 
1581.58x
Asian
4% 
4% internet average
  990.99x
Hispanic
8% 
9% internet average
  890.89x
Other
1% 
1% internet average
  970.97x
internet average
composition
 
 Caucasian 72%
 
 African American 14%
 
 Asian 4%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.