Forrester.com Traffic and Demographic Statistics by Quantcast

 

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forrester.com

Monthly Uniques N/A US
  •  

  • Not Quantified

    Data is estimated

Provides analysis and insight into a broad range of technology areas such as computing, software, networking, the internet and telecommunications, projecting how technology trends will impact businesses, consumers and society. (Nasdaq: FORR). [Description from dmoz]

Can't see the tech forest for the trees? Maybe a Forrester ranger can guide you through the technological timber. One of the leading market research firms focused on the Internet and technology, Forrester Research supplies reports and briefs to more than 2,600 corporate clients, providing insight into market forces, industry trends, and consumer behavior. Forrester also offers custom research and consulting services to give its clients additional understanding of the technology market. In addition, the company produces a number of events where its clients can network with each other as well as with players in the technology industry. [Description from Hoover's]

We do not have enough information to provide a traffic estimate. When Quantified, this report will provide detailed, accurate audience information.


  • Summary
  • Traffic
    • IAB Standard Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links
This publisher has not implemented Quantcast Measurement. Data is estimated and not verified by Quantcast.

Note: Due to a small data sample, estimates are rough.

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US Web Demographics

See More Details     Gender   ||   Age   ||   Children   ||   Income   ||   Education   ||   Ethnicity
index
 
 
 Male
 
 
101
Female
 
  99
 
 
 
 < 18
 
  58
18-24
 
  40
25-34
 
 
122
35-44
 
 
149
45-54
 
 
115
55-64
 
 
107
65+
 
  77
 
 
 
 No Kids
 
 
114
Has Kids
 
  86
 
internet average
index
 
 
 $0-50k
 
  83
$50-100k
 
  96
$100-150k
 
  98
$150k+
 
 
116
 
 
 
 No College
 
  64
College
 
 
119
Grad School
 
 
158
 
 
 
 Caucasian
 
  92
African American
 
 
169
Asian
 
 
148
Hispanic
 
  78
Other
 
 
100
 
internet average

Updated Feb 2013 • Delayed - Next: May 2013

Audience Also Likes

This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.

Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

Directly Measured

This website is Quantified, and the data displayed here is directly measured by Quantcast.

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.

Passers-By

Passers-by have a single visit over the course of a month.


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Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household income, and education.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.


Understanding User Retention

This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

2. The gray bars indicate the average retention rate across all days the app was downloaded.

3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

4. Install grouping details can be found by clicking on the down arrow.

In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

1. The average day row shows the general retention rate for the entire app.

2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

3. The Add Date button allows you to add custom dates to determine retention patterns.

4. The Close button collapses the details and returns you to the default view.


Understanding Visit Frequency

This chart shows the number of return visits for unique users over the last 30 days.

1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


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