Findapilot.com Traffic and Demographic Statistics by Quantcast

 

findapilot.com

 Monthly 9.2KUS 12.1KGlobal
  •  

  • Quantified

    Directly Measured Data

Find A Pilot offers effective job listings to aviation employers.

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Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
62% 
49% internet average
 
1281.28x
Female
38% 
51% internet average
  730.73x
internet average
composition
 
 Male 62%
 
 Female 38%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
9% 
18% internet average
  510.51x
18-24
10% 
12% internet average
  820.82x
25-34
16% 
17% internet average
  940.94x
35-44
22% 
19% internet average
 
1131.13x
45-54
23% 
17% internet average
 
1361.36x
55-64
14% 
10% internet average
 
1351.35x
65+
6% 
6% internet average
 
1041.04x
internet average
composition
 
 < 18 9%
 
 18-24 10%
 
 25-34 16%
 
 35-44 22%
 
 45-54 23%
 
 55-64 14%
 
 65+ 6%

}

Age

middle aged


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
5% 
9% internet average
  540.54x
Male 18-24
6% 
6% internet average
  990.99x
Male 25-34
10% 
9% internet average
 
1111.11x
Male 35-44
14% 
10% internet average
 
1401.4x
Male 45-54
15% 
9% internet average
 
1751.75x
Male 55-64
9% 
5% internet average
 
1771.77x
Male 65+
4% 
2% internet average
 
1561.56x
internet average
composition
 
 Male < 18 5%
 
 Male 18-24 6%
 
 Male 25-34 10%
 
 Male 35-44 14%
 
 Male 45-54 15%
 
 Male 55-64 9%
 
 Male 65+ 4%

}

Age

male older


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
4% 
9% internet average
  480.48x
Female 18-24
4% 
6% internet average
  640.64x
Female 25-34
6% 
8% internet average
  750.75x
Female 35-44
8% 
9% internet average
  850.85x
Female 45-54
8% 
9% internet average
  970.97x
Female 55-64
5% 
5% internet average
  940.94x
Female 65+
2% 
3% internet average
  650.65x
internet average
composition
 
 Female < 18 4%
 
 Female 18-24 4%
 
 Female 25-34 6%
 
 Female 35-44 8%
 
 Female 45-54 8%
 
 Female 55-64 5%
 
 Female 65+ 2%

}

Age

female middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
56% 
51% internet average
 
1111.11x
Has Kids
44% 
49% internet average
  890.89x
internet average
composition
 
 No Kids 56%
 
 Has Kids 44%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
41% 
50% internet average
  820.82x
$50-100k
32% 
29% internet average
 
1111.11x
$100-150k
15% 
12% internet average
 
1271.27x
$150k+
11% 
8% internet average
 
1341.34x
internet average
composition
 
 $0-50k 41%
 
 $50-100k 32%
 
 $100-150k 15%
 
 $150k+ 11%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
30% 
45% internet average
  680.68x
College
51% 
41% internet average
 
1261.26x
Grad School
18% 
14% internet average
 
1261.26x
internet average
composition
 
 No College 30%
 
 College 51%
 
 Grad School 18%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
85% 
76% internet average
 
1121.12x
African American
4% 
9% internet average
  410.41x
Asian
3% 
4% internet average
  700.7x
Hispanic
8% 
9% internet average
  820.82x
Other
1% 
1% internet average
  730.73x
internet average
composition
 
 Caucasian 85%
 
 African American 4%
 
 Asian 3%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.