After tripping over a few hurdles, Fila is feeling nimble and virile again. With a history of high design in athletic shoes and sportswear, Fila had run down its image in lieu of a hodgepodge of athletic endorsements. Ready to throw in the towel, Fila's owner, RCS Media Group (formerly Holding di Partecipazioni), inked a deal with Sport Brands International (SBI; associated with private investment fund manager Cerberus). The resulting Fila remained intact until early 2007, when Fila Korea Ltd. acquired the global Fila footwear and apparel business from SBI. Fila also sold the subsidiaries for its European, Middle East, African, and Indian businesses in March 2008 and now licenses the Fila brand for the region. [Description from Hoover's]
This site reaches approximately 30,741 U.S. monthly people.
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.