Ficwad.com Traffic and Demographic Statistics by Quantcast

 

ficwad.com

 Monthly 12.8KUS
  •  

  • Not Quantified

    Data is estimated

This site reaches approximately 12,793 U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
40% 
49% internet average
  820.82x
Female
60% 
51% internet average
 
1171.17x
internet average
composition
 
 Male 40%
 
 Female 60%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
26% 
18% internet average
 
1441.44x
18-24
16% 
12% internet average
 
1311.31x
25-34
28% 
17% internet average
 
1651.65x
35-44
12% 
19% internet average
  630.63x
45-54
10% 
17% internet average
  600.6x
55-64
5% 
10% internet average
  500.5x
65+
1% 
5% internet average
  270.27x
internet average
composition
 
 < 18 26%
 
 18-24 16%
 
 25-34 28%
 
 35-44 12%
 
 45-54 10%
 
 55-64 5%
 
 65+ 1%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
55% 
50% internet average
 
1091.09x
Has Kids
45% 
50% internet average
  910.91x
internet average
composition
 
 No Kids 55%
 
 Has Kids 45%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
24% 
18% internet average
 
1321.32x
$50-100k
27% 
26% internet average
 
1031.03x
$100-150k
32% 
28% internet average
 
1141.14x
$150k+
17% 
28% internet average
  620.62x
internet average
composition
 
 $0-50k 24%
 
 $50-100k 27%
 
 $100-150k 32%
 
 $150k+ 17%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
45% 
45% internet average
 
1011.01x
College
46% 
41% internet average
 
1121.12x
Grad School
9% 
14% internet average
  630.63x
internet average
composition
 
 No College 45%
 
 College 46%
 
 Grad School 9%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
72% 
76% internet average
  940.94x
African American
5% 
9% internet average
  570.57x
Asian
5% 
4% internet average
 
1091.09x
Hispanic
18% 
9% internet average
 
1891.89x
Other
1% 
1% internet average
  580.58x
internet average
composition
 
 Caucasian 72%
 
 African American 5%
 
 Asian 5%
 
 Hispanic 18%
 
 Other 1%

}

Ethnicity

Hispanic


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.