Fandomwank.com Traffic and Demographic Statistics by Quantcast

 

fandomwank.com

Monthly N/A US
  •  
  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

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Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
35% 
49% internet average
  720.72x
Female
65% 
51% internet average
 
1271.27x
internet average
composition
 
Male 35%
 
Female 65%

}

Gender

female



Age

Embed
segment this site vs. total internet indexmultiple
< 18
12% 
18% internet average
  670.67x
18-24
19% 
12% internet average
 
1551.55x
25-34
40% 
17% internet average
2332.33x
35-44
12% 
19% internet average
  610.61x
45-54
9% 
17% internet average
  520.52x
55-64
6% 
10% internet average
  570.57x
65+
2% 
5% internet average
  360.36x
internet average
composition
 
< 18 12%
 
18-24 19%
 
25-34 40%
 
35-44 12%
 
45-54 9%
 
55-64 6%
 
65+ 2%

}

Age

adults



Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
64% 
51% internet average
 
1271.27x
Has Kids
36% 
49% internet average
  720.72x
internet average
composition
 
No Kids 64%
 
Has Kids 36%

}

Children in Household

no kids



Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
27% 
18% internet average
 
1521.52x
$50-100k
38% 
26% internet average
 
1441.44x
$100-150k
17% 
28% internet average
  590.59x
$150k+
18% 
28% internet average
  650.65x
internet average
composition
 
$0-50k 27%
 
$50-100k 38%
 
$100-150k 17%
 
$150k+ 18%

}

Household Income

less affluent



Education Level

Embed
segment this site vs. total internet indexmultiple
No College
34% 
45% internet average
  770.77x
College
45% 
41% internet average
 
1111.11x
Grad School
20% 
14% internet average
 
1421.42x
internet average
composition
 
No College 34%
 
College 45%
 
Grad School 20%

}

Education Level

Graduate and Post Graduates



Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
81% 
76% internet average
 
1061.06x
African American
5% 
9% internet average
  590.59x
Asian
8% 
4% internet average
 
1891.89x
Hispanic
5% 
10% internet average
  550.55x
Other
1% 
1% internet average
  510.51x
internet average
composition
 
Caucasian 81%
 
African American 5%
 
Asian 8%
 
Hispanic 5%
 
Other 1%

}

Ethnicity

Asian



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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.