Engadget.com Traffic and Demographic Statistics by Quantcast

 

engadget.com

 Monthly 865.8KUS
  •  

  • Not Quantified

    Data is estimated

Technology gadget tips and reviews. [Description from dmoz]

This site reaches over 866K U.S. monthly people.The typical visitor reads zdnet.com and receives National Geographic.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
63% 
49% internet average
 
1291.29x
Female
37% 
51% internet average
  720.72x
internet average
composition
 
 Male 63%
 
 Female 37%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
16% 
18% internet average
  860.86x
18-24
18% 
12% internet average
 
1451.45x
25-34
22% 
17% internet average
 
1261.26x
35-44
19% 
19% internet average
 
1001.0x
45-54
15% 
17% internet average
  850.85x
55-64
8% 
10% internet average
  750.75x
65+
3% 
6% internet average
  550.55x
internet average
composition
 
 < 18 16%
 
 18-24 18%
 
 25-34 22%
 
 35-44 19%
 
 45-54 15%
 
 55-64 8%
 
 65+ 3%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
55% 
51% internet average
 
1081.08x
Has Kids
45% 
49% internet average
  920.92x
internet average
composition
 
 No Kids 55%
 
 Has Kids 45%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
16% 
18% internet average
  890.89x
$50-100k
24% 
26% internet average
  900.9x
$100-150k
28% 
28% internet average
 
1011.01x
$150k+
32% 
28% internet average
 
1151.15x
internet average
composition
 
 $0-50k 16%
 
 $50-100k 24%
 
 $100-150k 28%
 
 $150k+ 32%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
44% 
45% internet average
  980.98x
College
41% 
41% internet average
 
1021.02x
Grad School
15% 
14% internet average
 
1021.02x
internet average
composition
 
 No College 44%
 
 College 41%
 
 Grad School 15%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
66% 
76% internet average
  880.88x
African American
11% 
9% internet average
 
1201.2x
Asian
7% 
4% internet average
 
1761.76x
Hispanic
14% 
9% internet average
 
1451.45x
Other
1% 
1% internet average
  990.99x
internet average
composition
 
 Caucasian 66%
 
 African American 11%
 
 Asian 7%
 
 Hispanic 14%
 
 Other 1%

}

Ethnicity

Asian


Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.