Dzone.com Traffic and Demographic Statistics by Quantcast

 

DZone Network

5 Sites | 99%  US People from Sites | 2%  US People from Syndicators

Monthly 112.2KUS 488.1KGlobal

dzone.com

Monthly N/A US N/A Global
  •  
  • Quantified

    Directly Measured Data

DZone delivers "fresh links for developers." According to PC Magazine, "DZone is a developer's dream-a vast network of user-submitted links to message boards, news, coding tricks, and more." Launched in June, 2006, DZone is closing in on a spot in Alexa's top 5000 sites, surpassing established leaders like DevX, Sys-con, FTP Online and TheServerSide.com. DZone is the only vertically focused site regularly listed among the web's largest social bookmarking sites. In its first year of operation DZone sent over 5 million visitors to other developer websites. Part of DZone's success is the site's loyal audience. According to Google Analytics 43% of visitors have returned 9 times or more, and over 25% have returned 50 times or more!

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Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
82% 
49% internet average
 
1671.67x
Female
18% 
51% internet average
  360.36x
internet average
composition
 
Male 82%
 
Female 18%

}

Gender

male



Age

Embed
segment this site vs. total internet indexmultiple
< 18
4% 
18% internet average
  200.2x
18-24
18% 
12% internet average
 
1451.45x
25-34
23% 
17% internet average
 
1331.33x
35-44
27% 
19% internet average
 
1391.39x
45-54
20% 
17% internet average
 
1171.17x
55-64
7% 
10% internet average
  720.72x
65+
1% 
5% internet average
  260.26x
internet average
composition
 
< 18 4%
 
18-24 18%
 
25-34 23%
 
35-44 27%
 
45-54 20%
 
55-64 7%
 
65+ 1%

}

Age

young adults



Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
2% 
10% internet average
  240.24x
Male 18-24
15% 
6% internet average
2322.32x
Male 25-34
19% 
9% internet average
2122.12x
Male 35-44
22% 
10% internet average
2302.3x
Male 45-54
17% 
9% internet average
 
1931.93x
Male 55-64
6% 
5% internet average
 
1141.14x
Male 65+
1% 
2% internet average
  410.41x
internet average
composition
 
Male < 18 2%
 
Male 18-24 15%
 
Male 25-34 19%
 
Male 35-44 22%
 
Male 45-54 17%
 
Male 55-64 6%
 
Male 65+ 1%

}

Age

male young adults



Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
1% 
9% internet average
  150.15x
Female 18-24
3% 
6% internet average
  500.5x
Female 25-34
4% 
8% internet average
  480.48x
Female 35-44
4% 
9% internet average
  460.46x
Female 45-54
4% 
9% internet average
  410.41x
Female 55-64
2% 
5% internet average
  320.32x
Female 65+
0% 
3% internet average
  140.14x
internet average
composition
 
Female < 18 1%
 
Female 18-24 3%
 
Female 25-34 4%
 
Female 35-44 4%
 
Female 45-54 4%
 
Female 55-64 2%
 
Female 65+ 0%

}

Age

female young adults



Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
43% 
51% internet average
  850.85x
Has Kids
57% 
49% internet average
 
1151.15x
internet average
composition
 
No Kids 43%
 
Has Kids 57%

}

Children in Household

has kids



Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
39% 
50% internet average
  780.78x
$50-100k
32% 
29% internet average
 
1111.11x
$100-150k
18% 
12% internet average
 
1461.46x
$150k+
11% 
8% internet average
 
1271.27x
internet average
composition
 
$0-50k 39%
 
$50-100k 32%
 
$100-150k 18%
 
$150k+ 11%

}

Household Income

affluent



Education Level

Embed
segment this site vs. total internet indexmultiple
No College
25% 
45% internet average
  550.55x
College
54% 
41% internet average
 
1341.34x
Grad School
21% 
14% internet average
 
1441.44x
internet average
composition
 
No College 25%
 
College 54%
 
Grad School 21%

}

Education Level

Graduate and Post Graduates



Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
72% 
76% internet average
  950.95x
African American
5% 
9% internet average
  590.59x
Asian
11% 
4% internet average
2582.58x
Hispanic
10% 
9% internet average
 
1111.11x
Other
1% 
1% internet average
 
1021.02x
internet average
composition
 
Caucasian 72%
 
African American 5%
 
Asian 11%
 
Hispanic 10%
 
Other 1%

}

Ethnicity

Asian



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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.