Donchavez.com Traffic and Demographic Statistics by Quantcast

 

donchavez.com

 Monthly 29.8KUS 50.9KGlobal
  •  

  • Quantified

    Directly Measured Data

This site reaches over 50,905 monthly people, of which 29,756 (58%) are in the U.S.

Related Links

Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
79% 
49% internet average
 
1611.61x
Female
21% 
51% internet average
  410.41x
internet average
composition
 
 Male 79%
 
 Female 21%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
11% 
18% internet average
  610.61x
18-24
17% 
12% internet average
 
1391.39x
25-34
22% 
17% internet average
 
1271.27x
35-44
22% 
19% internet average
 
1151.15x
45-54
17% 
17% internet average
  970.97x
55-64
8% 
10% internet average
  750.75x
65+
3% 
6% internet average
  580.58x
internet average
composition
 
 < 18 11%
 
 18-24 17%
 
 25-34 22%
 
 35-44 22%
 
 45-54 17%
 
 55-64 8%
 
 65+ 3%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
8% 
9% internet average
  840.84x
Male 18-24
14% 
6% internet average
2192.19x
Male 25-34
18% 
9% internet average
2012.01x
Male 35-44
18% 
10% internet average
 
1821.82x
Male 45-54
13% 
9% internet average
 
1531.53x
Male 55-64
6% 
5% internet average
 
1151.15x
Male 65+
2% 
2% internet average
  990.99x
internet average
composition
 
 Male < 18 8%
 
 Male 18-24 14%
 
 Male 25-34 18%
 
 Male 35-44 18%
 
 Male 45-54 13%
 
 Male 55-64 6%
 
 Male 65+ 2%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
3% 
9% internet average
  370.37x
Female 18-24
3% 
6% internet average
  520.52x
Female 25-34
4% 
8% internet average
  490.49x
Female 35-44
4% 
9% internet average
  460.46x
Female 45-54
4% 
9% internet average
  420.42x
Female 55-64
2% 
5% internet average
  370.37x
Female 65+
1% 
3% internet average
  280.28x
internet average
composition
 
 Female < 18 3%
 
 Female 18-24 3%
 
 Female 25-34 4%
 
 Female 35-44 4%
 
 Female 45-54 4%
 
 Female 55-64 2%
 
 Female 65+ 1%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
58% 
51% internet average
 
1151.15x
Has Kids
42% 
49% internet average
  840.84x
internet average
composition
 
 No Kids 58%
 
 Has Kids 42%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
53% 
51% internet average
 
1051.05x
$50-100k
28% 
29% internet average
  960.96x
$100-150k
11% 
12% internet average
  950.95x
$150k+
8% 
8% internet average
  920.92x
internet average
composition
 
 $0-50k 53%
 
 $50-100k 28%
 
 $100-150k 11%
 
 $150k+ 8%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
46% 
45% internet average
 
1021.02x
College
42% 
41% internet average
 
1021.02x
Grad School
13% 
14% internet average
  870.87x
internet average
composition
 
 No College 46%
 
 College 42%
 
 Grad School 13%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
84% 
75% internet average
 
1111.11x
African American
6% 
9% internet average
  690.69x
Asian
5% 
4% internet average
 
1091.09x
Hispanic
4% 
10% internet average
  380.38x
Other
2% 
1% internet average
 
1171.17x
internet average
composition
 
 Caucasian 84%
 
 African American 6%
 
 Asian 5%
 
 Hispanic 4%
 
 Other 2%

}

Ethnicity

other


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.