Determine how many individuals have visited a property and the frequency of their visits. Stats also include mobile web traffic, cookies, visits, page views, and more.

Media Seller: Show advertisers that your site delivers a majority of traffic on certain days.

Marketer/Agency: View reach and frequency data for your site. Determine whether certain demographic segments are more likely to visit your site multiple times.

Learn the gender, age, children per household, education status, income levels, and other characteristics of audiences.

Media Seller: Validate that you can deliver the exact audience an advertiser wants.

Marketer/Agency: Find out if demographics have an impact on your conversion funnel. Better tailor your creative and messaging to appeal to your audience.

See where audiences are, including City, State, Country, and Designated Marketing Area (DMA).

Media Seller: Illustrate that your properties deliver across different DMAs and regions.

Marketer/Agency: Determine whether specific states or DMAs over-index for engagement with your brand, site or campaigns.

Understand your audience by seeing what other web properties they are likely to engage with.

Media Seller: Determine if your audience delivers a higher than average concentration of the segment a marketer wants to buy.

Marketer/Agency: Understand the interests and habits of visitors and converters. Optimize your media plan based on category and site affinities.

Determine if audiences are at home or the office, the size of their business organizations and and even business names.

Media Seller: Pitch to B2B and service provider advertisers focused on the market you’re in.

Marketer/Agency: Learn which companies your audience has the highest propensity to be a part of.

Quantcast audience segments allow you to understand and showcase any specific audience group for free.

Once implemented, your audience segments appear in your full publisher profile on Quantcast.com (see example), allowing you to better represent your audience.