David Yurman, founder and owner of the firm of the same name, knows that while diamonds are a girl's best friend, she can be pretty chummy with pearls, and gold and silver pieces of well-crafted jewelry, as well. The namesake company makes classic bracelets, chains, earrings, necklaces, rings, and jewel-encrusted watches. Catering to a high-end clientele and celebrities the likes of Charlize Theron and Brad Pitt, David Yurman jewelry boutiques dot the US, from New York City to Beverly Hills to Las Vegas to Houston. The jewelry designer and maker also sells its pieces on a Web site hosted by Neiman Marcus and through several catalogs. Its bridal collection features Yurman's signature cable accents. [Description from Hoover's]
This site reaches approximately 19,752 U.S. monthly people.
Note: Due to a small data sample, estimates are rough.Get Quantified!™
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
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Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.