Converse.com Traffic and Demographic Statistics by Quantcast

 

converse.com

 Monthly 106.5KUS
  •  

  • Not Quantified

    Data is estimated

Offering designs for men, women and children. Includes retail locater, career information, gift cards, and software custom design a shoe. [Description from dmoz]

Once a popular basketball shoe maker, Converse was close to throwing in the towel, but eventually rebounded under NIKE. Converse has sold some 750 million pairs of its classic Chuck Taylor All Star canvas basketball shoes, appealing to everyone from school kids to clothing designers. It also licenses its name to sports apparel makers. In addition, it makes products under the names One Star and Jack Purcell that it sells through retailers and licensees in some 100 countries. A subsidiary of shoe giant NIKE, Converse operates as a separate unit from its parent company's competing sports brands, reining in the kitsch value of Converse's vintage Chuck Taylor brand. [Description from Hoover's]

This site reaches over 106K U.S. monthly people.

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Traffic

Updated May 2012• Next: Jun 2012

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Updated May 2012• Next: Jun 2012
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People

The number of individuals visiting this property.

Partial Profile

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Cookies

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Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

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Metrics

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People - The number of individuals visiting this property.

Visits - The number of individual sessions initiated by all the visitors to this property.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.