Consultantjournal.com Traffic and Demographic Statistics by Quantcast

 

consultantjournal.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
44% 
49% internet average
  910.91x
Female
56% 
51% internet average
 
1091.09x
internet average
composition
 
 Male 44%
 
 Female 56%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  730.73x
18-24
6% 
13% internet average
  490.49x
25-34
23% 
17% internet average
 
1351.35x
35-44
25% 
19% internet average
 
1291.29x
45-54
18% 
17% internet average
 
1071.07x
55-64
10% 
10% internet average
 
1021.02x
65+
4% 
6% internet average
  710.71x
internet average
composition
 
 < 18 13%
 
 18-24 6%
 
 25-34 23%
 
 35-44 25%
 
 45-54 18%
 
 55-64 10%
 
 65+ 4%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
57% 
51% internet average
 
1121.12x
Has Kids
43% 
49% internet average
  870.87x
internet average
composition
 
 No Kids 57%
 
 Has Kids 43%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
16% 
18% internet average
  890.89x
$50-100k
26% 
27% internet average
  970.97x
$100-150k
35% 
28% internet average
 
1271.27x
$150k+
23% 
28% internet average
  830.83x
internet average
composition
 
 $0-50k 16%
 
 $50-100k 26%
 
 $100-150k 35%
 
 $150k+ 23%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
32% 
45% internet average
  710.71x
College
50% 
41% internet average
 
1221.22x
Grad School
18% 
14% internet average
 
1261.26x
internet average
composition
 
 No College 32%
 
 College 50%
 
 Grad School 18%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
66% 
75% internet average
  870.87x
African American
11% 
9% internet average
 
1161.16x
Asian
13% 
4% internet average
3033.03x
Hispanic
10% 
9% internet average
 
1021.02x
Other
1% 
1% internet average
 
1001.0x
internet average
composition
 
 Caucasian 66%
 
 African American 11%
 
 Asian 13%
 
 Hispanic 10%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.