Clipmarks.com Traffic and Demographic Statistics by Quantcast

 

clipmarks.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
55% 
49% internet average
 
1121.12x
Female
45% 
51% internet average
  890.89x
internet average
composition
 
 Male 55%
 
 Female 45%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  700.7x
18-24
15% 
12% internet average
 
1211.21x
25-34
20% 
17% internet average
 
1161.16x
35-44
22% 
19% internet average
 
1141.14x
45-54
16% 
17% internet average
  940.94x
55-64
9% 
10% internet average
  870.87x
65+
5% 
6% internet average
  930.93x
internet average
composition
 
 < 18 13%
 
 18-24 15%
 
 25-34 20%
 
 35-44 22%
 
 45-54 16%
 
 55-64 9%
 
 65+ 5%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
56% 
50% internet average
 
1111.11x
Has Kids
44% 
50% internet average
  890.89x
internet average
composition
 
 No Kids 56%
 
 Has Kids 44%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
18% 
18% internet average
  980.98x
$50-100k
25% 
27% internet average
  960.96x
$100-150k
26% 
28% internet average
  940.94x
$150k+
31% 
28% internet average
 
1111.11x
internet average
composition
 
 $0-50k 18%
 
 $50-100k 25%
 
 $100-150k 26%
 
 $150k+ 31%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
48% 
45% internet average
 
1081.08x
College
38% 
41% internet average
  940.94x
Grad School
13% 
14% internet average
  920.92x
internet average
composition
 
 No College 48%
 
 College 38%
 
 Grad School 13%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
70% 
76% internet average
  930.93x
African American
11% 
9% internet average
 
1191.19x
Asian
5% 
4% internet average
 
1191.19x
Hispanic
12% 
9% internet average
 
1301.3x
Other
1% 
1% internet average
  990.99x
internet average
composition
 
 Caucasian 70%
 
 African American 11%
 
 Asian 5%
 
 Hispanic 12%
 
 Other 1%

}

Ethnicity

Hispanic


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.