Cato.org Traffic and Demographic Statistics by Quantcast

 

cato.org

 Monthly 37.2KUS 44.8KGlobal
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Promoting public policy based on individual liberty, limited government, free markets, and peaceful international relations. Thousands of studies and articles available online as well as streaming audio and video of institute events. Site updated daily. [Description from dmoz]

The Cato Institute is a not-for-profit public policy research foundation that provides opinions and analysis in such areas as constitutional law, national security, civil liberties, and international trade. It publishes periodicals, books, and policy reports. The think tank has libertarian leanings, favoring limited government and free markets; its name comes from an 18th-century series of libertarian pamphlets that contributed to the philosophical arguments in favor of the American Revolution. Cato, which accepts no government funding, gets about 75% of its funding from individuals, and from foundations, corporations, and publication sales. The institute was established by president Edward H. Crane in 1977. [Description from Hoover's]

This site reaches over 44,825 monthly people, of which 37,192 (83%) are in the U.S.The typical visitor reads nationalreview.com.

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Updated May 24, 2012• Next: May 25, 2012 by 9AM PDT

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Updated May 24, 2012• Next: May 25, 2012 by 9AM PDT
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People

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Cookies

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Visits

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Page Views

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Metrics

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People - The number of individuals visiting this property.

Cookies - The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits - The number of individual sessions initiated by all the visitors to this property.

Page Views - The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Traffic for Apr 24, 2012 - May 23, 2012 United States Global
People per Month 37,192 -21% 44,825 -20%
Cookies per Month 44,614 -21% 53,478 -20%
Visits per Month 81,569 -19% 95,402 -18%
Visits per Person (monthly) 2.19 2.13
Page Views per Month 154,313 -21% 179,671 -20%
Page Views per Person (monthly) 4.15 4.01
Page Views per Visit (average) 1.89 1.88
 

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People from Sites & Syndicators

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1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.