Break.com Traffic and Demographic Statistics by Quantcast

 

Break Media Network

9 Sites | 93%  US People from Sites | 10%  US People from Syndicators

Monthly 13.5MUS 27.0MGlobal

break.com

 Monthly 8.6MUS 14.9MGlobal
  •  

  • Quantified

    Directly Measured Data

You name it, and we’ve seen it—epic fails, hot chicks, funny pictures and every meme in between. The best viral videos and pictures are at your fingertips.

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Geographic

Updated May 2012• Next: Jun 2012
ranked by

Countries

Country Uniques (Cookies) Index
United States 7,897,631 123
India 705,829 230
Canada 704,846 141
United Kingdom 667,319 94
Pakistan 229,731 436
More Countries

Cities

City Uniques (Cookies) Index
Unknown (US) 199,791 92
Falls Church, VA (US) 149,005 494
London (GB) 112,560 90
Los Angeles, CA (US) 107,003 165
Chicago, IL (US) 101,910 127
More Cities

US States

State Uniques (Cookies) Index
California 1,026,979 97
Texas 558,564 106
New York 504,230 107
Florida 459,086 108
Virginia 362,957 148
More States

US DMAs

DMA Uniques (Cookies) Index
New York 551,802 106
Los Angeles 471,732 103
Wash DC (Hag) 349,248 142
San Fran-Oak-SJ 286,621 75
Chicago 268,312 99
More DMAs

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.