Boobdex.com Traffic and Demographic Statistics by Quantcast

 

OnMethod Media Holdings N...

5 Sites | 94%  US People from Sites | 9%  US People from Syndicators

Monthly 25.9KUS 46.8KGlobal

boobdex.com

 Monthly N/A US N/A Global
  •  

  • Quantified

    Directly Measured Data

The Legend of Boobdex

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Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
73% 
49% internet average
 
1501.5x
Female
27% 
51% internet average
  520.52x
internet average
composition
 
 Male 73%
 
 Female 27%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
7% 
18% internet average
  370.37x
18-24
12% 
12% internet average
  970.97x
25-34
21% 
17% internet average
 
1211.21x
35-44
24% 
19% internet average
 
1241.24x
45-54
19% 
17% internet average
 
1111.11x
55-64
12% 
10% internet average
 
1171.17x
65+
6% 
6% internet average
 
1011.01x
internet average
composition
 
 < 18 7%
 
 18-24 12%
 
 25-34 21%
 
 35-44 24%
 
 45-54 19%
 
 55-64 12%
 
 65+ 6%

}

Age

adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
4% 
10% internet average
  440.44x
Male 18-24
9% 
6% internet average
 
1401.4x
Male 25-34
16% 
9% internet average
 
1781.78x
Male 35-44
18% 
10% internet average
 
1841.84x
Male 45-54
14% 
9% internet average
 
1631.63x
Male 55-64
9% 
5% internet average
 
1721.72x
Male 65+
4% 
2% internet average
 
1641.64x
internet average
composition
 
 Male < 18 4%
 
 Male 18-24 9%
 
 Male 25-34 16%
 
 Male 35-44 18%
 
 Male 45-54 14%
 
 Male 55-64 9%
 
 Male 65+ 4%

}

Age

male adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
3% 
9% internet average
  300.3x
Female 18-24
3% 
6% internet average
  510.51x
Female 25-34
5% 
8% internet average
  600.6x
Female 35-44
6% 
9% internet average
  620.62x
Female 45-54
5% 
9% internet average
  600.6x
Female 55-64
3% 
5% internet average
  630.63x
Female 65+
2% 
3% internet average
  540.54x
internet average
composition
 
 Female < 18 3%
 
 Female 18-24 3%
 
 Female 25-34 5%
 
 Female 35-44 6%
 
 Female 45-54 5%
 
 Female 55-64 3%
 
 Female 65+ 2%

}

Age

female older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
58% 
51% internet average
 
1151.15x
Has Kids
42% 
49% internet average
  840.84x
internet average
composition
 
 No Kids 58%
 
 Has Kids 42%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
52% 
50% internet average
 
1031.03x
$50-100k
30% 
29% internet average
 
1041.04x
$100-150k
12% 
12% internet average
  960.96x
$150k+
6% 
8% internet average
  770.77x
internet average
composition
 
 $0-50k 52%
 
 $50-100k 30%
 
 $100-150k 12%
 
 $150k+ 6%

}

Household Income

middle income


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
41% 
45% internet average
  920.92x
College
45% 
41% internet average
 
1101.1x
Grad School
14% 
14% internet average
  950.95x
internet average
composition
 
 No College 41%
 
 College 45%
 
 Grad School 14%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
87% 
76% internet average
 
1151.15x
African American
4% 
9% internet average
  390.39x
Asian
3% 
4% internet average
  640.64x
Hispanic
5% 
9% internet average
  540.54x
Other
1% 
1% internet average
  900.9x
internet average
composition
 
 Caucasian 87%
 
 African American 4%
 
 Asian 3%
 
 Hispanic 5%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.