Blogher.com Traffic and Demographic Statistics by Quantcast

 

BlogHer Publishing Networ...

2 Sites | 2%  US People from Sites | 99%  US People from Syndicators

Monthly 16.8MUS 25.3MGlobal

blogher.com

 Monthly 383.3KUS 560.8KGlobal
  •  

  • Quantified

    Directly Measured Data

This site reaches over 561K monthly people, of which 383K (68%) are in the U.S.The typical visitor visits foodbuzz.com and subscribes to Cooking Light.

Related Links

Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
30% 
49% internet average
  610.61x
Female
70% 
51% internet average
 
1371.37x
internet average
composition
 
 Male 30%
 
 Female 70%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
11% 
18% internet average
  580.58x
18-24
18% 
13% internet average
 
1411.41x
25-34
24% 
17% internet average
 
1401.4x
35-44
21% 
19% internet average
 
1081.08x
45-54
16% 
17% internet average
  910.91x
55-64
8% 
10% internet average
  820.82x
65+
3% 
6% internet average
  510.51x
internet average
composition
 
 < 18 11%
 
 18-24 18%
 
 25-34 24%
 
 35-44 21%
 
 45-54 16%
 
 55-64 8%
 
 65+ 3%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
4% 
9% internet average
  370.37x
Male 18-24
5% 
7% internet average
  840.84x
Male 25-34
6% 
9% internet average
  690.69x
Male 35-44
6% 
10% internet average
  620.62x
Male 45-54
5% 
9% internet average
  590.59x
Male 55-64
3% 
5% internet average
  530.53x
Male 65+
1% 
2% internet average
  440.44x
internet average
composition
 
 Male < 18 4%
 
 Male 18-24 5%
 
 Male 25-34 6%
 
 Male 35-44 6%
 
 Male 45-54 5%
 
 Male 55-64 3%
 
 Male 65+ 1%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
7% 
9% internet average
  810.81x
Female 18-24
12% 
6% internet average
2032.03x
Female 25-34
18% 
8% internet average
2172.17x
Female 35-44
15% 
9% internet average
 
1551.55x
Female 45-54
11% 
9% internet average
 
1231.23x
Female 55-64
6% 
5% internet average
 
1111.11x
Female 65+
2% 
3% internet average
  570.57x
internet average
composition
 
 Female < 18 7%
 
 Female 18-24 12%
 
 Female 25-34 18%
 
 Female 35-44 15%
 
 Female 45-54 11%
 
 Female 55-64 6%
 
 Female 65+ 2%

}

Age

female adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
54% 
50% internet average
 
1071.07x
Has Kids
46% 
50% internet average
  930.93x
internet average
composition
 
 No Kids 54%
 
 Has Kids 46%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
52% 
50% internet average
 
1041.04x
$50-100k
29% 
29% internet average
  980.98x
$100-150k
12% 
12% internet average
  970.97x
$150k+
7% 
8% internet average
  870.87x
internet average
composition
 
 $0-50k 52%
 
 $50-100k 29%
 
 $100-150k 12%
 
 $150k+ 7%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
32% 
45% internet average
  710.71x
College
49% 
41% internet average
 
1211.21x
Grad School
19% 
14% internet average
 
1291.29x
internet average
composition
 
 No College 32%
 
 College 49%
 
 Grad School 19%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
80% 
76% internet average
 
1061.06x
African American
7% 
9% internet average
  810.81x
Asian
5% 
4% internet average
 
1141.14x
Hispanic
6% 
9% internet average
  630.63x
Other
1% 
1% internet average
 
1011.01x
internet average
composition
 
 Caucasian 80%
 
 African American 7%
 
 Asian 5%
 
 Hispanic 6%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.