Blinklist.com Traffic and Demographic Statistics by Quantcast

 

blinklist.com

 Monthly
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
59% 
49% internet average
 
1211.21x
Female
41% 
51% internet average
  800.8x
internet average
composition
 
 Male 59%
 
 Female 41%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
15% 
18% internet average
  830.83x
18-24
14% 
12% internet average
 
1151.15x
25-34
19% 
17% internet average
 
1131.13x
35-44
20% 
19% internet average
 
1051.05x
45-54
17% 
17% internet average
 
1001.0x
55-64
10% 
10% internet average
  940.94x
65+
4% 
6% internet average
  740.74x
internet average
composition
 
 < 18 15%
 
 18-24 14%
 
 25-34 19%
 
 35-44 20%
 
 45-54 17%
 
 55-64 10%
 
 65+ 4%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
54% 
50% internet average
 
1081.08x
Has Kids
46% 
50% internet average
  920.92x
internet average
composition
 
 No Kids 54%
 
 Has Kids 46%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
17% 
18% internet average
  920.92x
$50-100k
26% 
26% internet average
  980.98x
$100-150k
27% 
28% internet average
  960.96x
$150k+
31% 
28% internet average
 
1121.12x
internet average
composition
 
 $0-50k 17%
 
 $50-100k 26%
 
 $100-150k 27%
 
 $150k+ 31%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
45% 
45% internet average
  990.99x
College
40% 
41% internet average
  980.98x
Grad School
15% 
14% internet average
 
1071.07x
internet average
composition
 
 No College 45%
 
 College 40%
 
 Grad School 15%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
73% 
76% internet average
  970.97x
African American
11% 
9% internet average
 
1181.18x
Asian
4% 
4% internet average
  910.91x
Hispanic
10% 
9% internet average
 
1111.11x
Other
1% 
1% internet average
 
1011.01x
internet average
composition
 
 Caucasian 73%
 
 African American 11%
 
 Asian 4%
 
 Hispanic 10%
 
 Other 1%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.