Badlit.com Traffic and Demographic Statistics by Quantcast

 

badlit.com

 Monthly 2.3KUS 4.1KGlobal
  •  

  • Quantified

    Directly Measured Data

The best in cult, exploitation, horror and experimental movies.

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US States

Updated May 2012• Next: Jun 2012

Data Source: United States Monthly

state Graph
State Uniques (Cookies) Uniques % Uniques Index Impressions % Impressions Index
California 699 27.97 196 31.56 227
New York 438 17.53 270 16.51 209
Texas 143 5.72 73 4.64 60
Illinois 137 5.48 103 9.02 196
Florida 83 3.32 51 2.27 33
Massachusetts 75 3.00 107 2.67 89
New Jersey 73 2.92 79 3.11 84
Pennsylvania 68 2.72 54 2.89 60
Georgia 60 2.40 35 1.53 40
Ohio 57 2.28 54 1.97 47
Washington 55 2.20 64 1.43 45
North Carolina 47 1.88 52 2.00 58
Maryland 46 1.84 79 1.26 49
Virginia 42 1.68 40 1.44 42
Oregon 39 1.56 99 1.29 86
Michigan 36 1.44 38 0.82 21

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.