Badlit.com Traffic and Demographic Statistics by Quantcast

 

badlit.com

 Monthly 2.3KUS 4.1KGlobal
  •  

  • Quantified

    Directly Measured Data

The best in cult, exploitation, horror and experimental movies.

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Demographics

Updated May 18, 2012
Next: May 30, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
55% 
49% internet average
 
1121.12x
Female
45% 
51% internet average
  880.88x
internet average
composition
 
 Male 55%
 
 Female 45%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
8% 
18% internet average
  450.45x
18-24
18% 
12% internet average
 
1481.48x
25-34
24% 
17% internet average
 
1381.38x
35-44
22% 
19% internet average
 
1161.16x
45-54
16% 
17% internet average
  920.92x
55-64
9% 
10% internet average
  870.87x
65+
3% 
6% internet average
  530.53x
internet average
composition
 
 < 18 8%
 
 18-24 18%
 
 25-34 24%
 
 35-44 22%
 
 45-54 16%
 
 55-64 9%
 
 65+ 3%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
4% 
10% internet average
  430.43x
Male 18-24
10% 
6% internet average
 
1601.6x
Male 25-34
13% 
9% internet average
 
1481.48x
Male 35-44
13% 
10% internet average
 
1301.3x
Male 45-54
8% 
9% internet average
  980.98x
Male 55-64
5% 
5% internet average
  940.94x
Male 65+
2% 
2% internet average
  670.67x
internet average
composition
 
 Male < 18 4%
 
 Male 18-24 10%
 
 Male 25-34 13%
 
 Male 35-44 13%
 
 Male 45-54 8%
 
 Male 55-64 5%
 
 Male 65+ 2%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
4% 
9% internet average
  470.47x
Female 18-24
8% 
6% internet average
 
1341.34x
Female 25-34
11% 
8% internet average
 
1271.27x
Female 35-44
10% 
9% internet average
 
1011.01x
Female 45-54
7% 
9% internet average
  850.85x
Female 55-64
4% 
5% internet average
  790.79x
Female 65+
1% 
3% internet average
  430.43x
internet average
composition
 
 Female < 18 4%
 
 Female 18-24 8%
 
 Female 25-34 11%
 
 Female 35-44 10%
 
 Female 45-54 7%
 
 Female 55-64 4%
 
 Female 65+ 1%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
75% 
51% internet average
 
1481.48x
Has Kids
25% 
49% internet average
  510.51x
internet average
composition
 
 No Kids 75%
 
 Has Kids 25%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
54% 
51% internet average
 
1071.07x
$50-100k
27% 
29% internet average
  940.94x
$100-150k
11% 
12% internet average
  900.9x
$150k+
8% 
8% internet average
  920.92x
internet average
composition
 
 $0-50k 54%
 
 $50-100k 27%
 
 $100-150k 11%
 
 $150k+ 8%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
27% 
45% internet average
  590.59x
College
52% 
41% internet average
 
1271.27x
Grad School
22% 
14% internet average
 
1501.5x
internet average
composition
 
 No College 27%
 
 College 52%
 
 Grad School 22%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
81% 
76% internet average
 
1071.07x
African American
6% 
9% internet average
  710.71x
Asian
5% 
4% internet average
 
1131.13x
Hispanic
6% 
10% internet average
  610.61x
Other
2% 
1% internet average
 
1121.12x
internet average
composition
 
 Caucasian 81%
 
 African American 6%
 
 Asian 5%
 
 Hispanic 6%
 
 Other 2%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.