Showcase Your Audience Segments

Quantcast audience segments give you a simple means to understand, define and package audiences any way you want. Once implemented, your audience segments appear in your full publisher profile on Quantcast.com (see example), allowing you to better represent your audience.

Publishers often use these profiles to win business from advertisers looking for a certain audience. However, you can easily hide your profiles from the public using your account settings. Your choice.

Audience segments allow Quantified publishers to understand and showcase any specific audience group for free.
Create audience segments any way you want. Build them across sites and subdomains, assign various content to multiple segments, you name it!
You can assign every pageview or video play to multiple independent segments.

Related Learning Resources

Implementing Audience Segments

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Audience segments are extremely powerful and easy to set up via labels. Unique to Quantcast, labels let you create segments by any audience: sites, subdomains, individual web pages, video, widgets, blogs and other assets. You can determine which content’s audience will contribute to any given segment, and any piece of content can contribute to as many segments as you choose. You can also create hierarchical audience segments which display rollups of your network and properties. Design your audience segments with any combination you wish.

In the example to the right, the basketball audience segment could be represented by the following label in your Quantcast tag: sportsnews.basketball. Learn more.


You can assign any piece of media to a number of independent audience segments. For example, a sports news item on the World Series winner can contribute to the “News” and “Sports” segments. It is entirely up to you how you set up your labels.


Unduplicated Reach Aggregation

Audience segments always provide unduplicated reach aggregation. You can assign any piece of media to a number of independent audience segments. For example, a sports news item on the World Series winner can contribute to the “News” and “Sports” segments. It is entirely up to you how you set up your labels.

Unduplicated reach aggregation means that for each audience segment you create, individual audience members are counted only once for a given time period. One audience member can be in multiple audience segments.

Audience segments are implemented via labels, through the Quantcast tag. They are easily auto-configured from content management systems and web analytics packages. To learn more about setting up labels, take a look at the Audience Segment Guide.

Examples of Custom Audience Segments via Labels

Many quantified publishers use the free Quantcast audience segments feature in unique and powerful ways:

McClatchy Network’s (see profile) labels show audience segments by geographic market.

 

Instructables (see profile) is an online DYI community that breaks out audience segments by kind of instruction. Users who have viewed
particular kinds of online instructions are grouped together.

 

Topix (see profile) facilitates local news and discussion forums. Topix produces audience segments based on subscriptions to different kinds of email lists, such as sports, politics, auto, etc.

News Example

You can break out audience segments by authors, blogs, shows, sales packages, sponsors, etc. A financial news network could create multilevel categories based on type of content.

Online Video Example

Using labels, you can create audience segments based on any criteria. In this example, audience segments are broken down by distributed plays, providers, genre and rating, and then further refined.

E-commerce Example

Labels can represent any audience segment you want to measure. An online retailer could use labels to break down audience segments by product, product type, and much more. This information is very valuable for site owners who want to showcase their audience segments by such categories.