For Publishers and Platforms
Quantcast Audience allows you to better segment, target and sell audiences to advertisers in real time.
More About Quantcast Audience
Your Planning
Strategy and
Quantcast
Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council accredited, ensuring that your traffic data is both accurate and reliable.
Use Quantcast audience segments to group your audiences any way you like. Define the custom audiences advertisers want, and deliver more of your hard-won audience base.
Use Quantcast throughout your sales process to help you win, execute and renew deals.
Solutions
Quantcast Demographics Segment out specific audiences you want to sell across your content. Adjust the composition of your audiences to index higher and target audiences that were previously challenging to deliver.
Quantcast Lookalikes These are custom models of an advertiser’s best customers, as derived from their proprietary data. Match your audiences to the exact customer an advertiser wants to reach. Quantcast Lookalikes update and evolve in real time, so they always serve the advertiser’s best audience. They also allow you to deliver against Quantcast advertising partners.

