For Publishers and Platforms

Quantcast Audience allows you to better segment, target and sell audiences to advertisers in real time.

Learn about Quantcast Audience for Marketers.

Your Planning
Strategy and
Quantcast

Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council accredited, ensuring that your traffic data is both accurate and reliable.

Use Quantcast audience segments to group your audiences any way you like. Define the custom audiences advertisers want, and deliver more of your hard-won audience base.

Use Quantcast throughout your sales process to help you win, execute and renew deals.

Solutions

Quantcast Demographics
Segment out specific audiences you want to sell across your content. Adjust the composition of your audiences to index higher and target audiences that were previously challenging to deliver.

Quantcast Lookalikes
These are custom models of an advertiser’s best customers, as derived from their proprietary data. Match your audiences to the exact customer an advertiser wants to reach. Quantcast Lookalikes update and evolve in real time, so they always serve the advertiser’s best audience. They also allow you to deliver against Quantcast advertising partners.

Controls
& Protection

You've worked hard to build your audience. We respect this and take consumer choice and protection of your data very seriously. We never build or sell in-market segments and we never allow anyone to retarget your audience or customers.

Get Started

Ready to begin or learn more? Contact us today to learn about the first steps. We will be happy to answer any questions you have.