Aol.com Traffic and Demographic Statistics by Quantcast

 

aol.com

 Monthly 37.6MUS
  •  

  • Not Quantified

    Data is estimated

Founded in 1985 to provide interactive services, Web brands, Internet technologies and e-commerce services. Part of AOL Time Warner. Based in Dulles, Loudoun County, Virginia. [Description from dmoz]

This site reaches over 38 million U.S. monthly people.The typical visitor plays games on games.com.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
45% 
49% internet average
  920.92x
Female
55% 
51% internet average
 
1071.07x
internet average
composition
 
 Male 45%
 
 Female 55%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
23% 
18% internet average
 
1281.28x
18-24
20% 
12% internet average
 
1601.6x
25-34
17% 
17% internet average
  980.98x
35-44
15% 
19% internet average
  800.8x
45-54
14% 
17% internet average
  790.79x
55-64
7% 
10% internet average
  700.7x
65+
4% 
6% internet average
  680.68x
internet average
composition
 
 < 18 23%
 
 18-24 20%
 
 25-34 17%
 
 35-44 15%
 
 45-54 14%
 
 55-64 7%
 
 65+ 4%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
47% 
50% internet average
  930.93x
Has Kids
53% 
50% internet average
 
1081.08x
internet average
composition
 
 No Kids 47%
 
 Has Kids 53%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
17% 
18% internet average
  920.92x
$50-100k
24% 
26% internet average
  910.91x
$100-150k
28% 
28% internet average
  990.99x
$150k+
32% 
28% internet average
 
1141.14x
internet average
composition
 
 $0-50k 17%
 
 $50-100k 24%
 
 $100-150k 28%
 
 $150k+ 32%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
49% 
45% internet average
 
1091.09x
College
38% 
41% internet average
  930.93x
Grad School
13% 
14% internet average
  920.92x
internet average
composition
 
 No College 49%
 
 College 38%
 
 Grad School 13%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
71% 
76% internet average
  940.94x
African American
13% 
9% internet average
 
1411.41x
Asian
4% 
4% internet average
 
1021.02x
Hispanic
10% 
9% internet average
 
1091.09x
Other
1% 
1% internet average
  990.99x
internet average
composition
 
 Caucasian 71%
 
 African American 13%
 
 Asian 4%
 
 Hispanic 10%
 
 Other 1%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.