Able2know.org Traffic and Demographic Statistics by Quantcast

 

able2know.org

 Monthly 144.2KUS
  •  

  • Not Quantified

    Data is estimated

Ask an expert or share answers. Features questions and discussions on diverse topics. [Description from dmoz]

This site reaches over 144K U.S. monthly people.The typical visitor reads Huffington Post.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
52% 
49% internet average
 
1061.06x
Female
48% 
51% internet average
  940.94x
internet average
composition
 
 Male 52%
 
 Female 48%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
15% 
18% internet average
  840.84x
18-24
12% 
12% internet average
 
1001.0x
25-34
21% 
17% internet average
 
1231.23x
35-44
23% 
19% internet average
 
1181.18x
45-54
17% 
17% internet average
  960.96x
55-64
8% 
10% internet average
  780.78x
65+
4% 
6% internet average
  720.72x
internet average
composition
 
 < 18 15%
 
 18-24 12%
 
 25-34 21%
 
 35-44 23%
 
 45-54 17%
 
 55-64 8%
 
 65+ 4%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
50% 
51% internet average
  980.98x
Has Kids
50% 
49% internet average
 
1021.02x
internet average
composition
 
 No Kids 50%
 
 Has Kids 50%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
13% 
18% internet average
  720.72x
$50-100k
28% 
27% internet average
 
1071.07x
$100-150k
35% 
28% internet average
 
1251.25x
$150k+
24% 
28% internet average
  860.86x
internet average
composition
 
 $0-50k 13%
 
 $50-100k 28%
 
 $100-150k 35%
 
 $150k+ 24%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
44% 
45% internet average
  980.98x
College
42% 
41% internet average
 
1021.02x
Grad School
15% 
14% internet average
 
1011.01x
internet average
composition
 
 No College 44%
 
 College 42%
 
 Grad School 15%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
76% 
76% internet average
 
1001.0x
African American
9% 
9% internet average
 
1021.02x
Asian
6% 
4% internet average
 
1371.37x
Hispanic
8% 
9% internet average
  820.82x
Other
1% 
1% internet average
  800.8x
internet average
composition
 
 Caucasian 76%
 
 African American 9%
 
 Asian 6%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.