Stumbleupon.com Traffic and Demographic Statistics by Quantcast

 

stumbleupon.com

 Monthly 18.7MUS
  •  

  • Not Quantified

    Data is estimated

Free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites; recommendation engine is based on explicit interests survey and feedback via site ratings. Features screen shots, toolbar guide and contact information. [Description from dmoz]

This site reaches over 19 million U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
50% 
49% internet average
 
1031.03x
Female
50% 
51% internet average
  980.98x
internet average
composition
 
 Male 50%
 
 Female 50%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
10% 
18% internet average
  520.52x
18-24
14% 
12% internet average
 
1091.09x
25-34
17% 
17% internet average
  960.96x
35-44
22% 
19% internet average
 
1131.13x
45-54
19% 
17% internet average
 
1121.12x
55-64
12% 
10% internet average
 
1181.18x
65+
7% 
6% internet average
 
1341.34x
internet average
composition
 
 < 18 10%
 
 18-24 14%
 
 25-34 17%
 
 35-44 22%
 
 45-54 19%
 
 55-64 12%
 
 65+ 7%

}

Age

older


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
59% 
51% internet average
 
1171.17x
Has Kids
41% 
49% internet average
  830.83x
internet average
composition
 
 No Kids 59%
 
 Has Kids 41%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
18% 
18% internet average
 
1011.01x
$50-100k
25% 
26% internet average
  940.94x
$100-150k
25% 
28% internet average
  900.9x
$150k+
32% 
28% internet average
 
1151.15x
internet average
composition
 
 $0-50k 18%
 
 $50-100k 25%
 
 $100-150k 25%
 
 $150k+ 32%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
47% 
45% internet average
 
1051.05x
College
39% 
41% internet average
  970.97x
Grad School
13% 
14% internet average
  930.93x
internet average
composition
 
 No College 47%
 
 College 39%
 
 Grad School 13%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
79% 
76% internet average
 
1041.04x
African American
9% 
9% internet average
 
1031.03x
Asian
2% 
4% internet average
  570.57x
Hispanic
8% 
9% internet average
  830.83x
Other
1% 
1% internet average
 
1011.01x
internet average
composition
 
 Caucasian 79%
 
 African American 9%
 
 Asian 2%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

Caucasian


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.