Spotplex.com Traffic and Demographic Statistics by Quantcast

 

spotplex.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
58% 
49% internet average
 
1181.18x
Female
42% 
51% internet average
  830.83x
internet average
composition
 
 Male 58%
 
 Female 42%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
17% 
18% internet average
  910.91x
18-24
7% 
12% internet average
  600.6x
25-34
16% 
17% internet average
  920.92x
35-44
25% 
19% internet average
 
1281.28x
45-54
20% 
17% internet average
 
1151.15x
55-64
9% 
10% internet average
  890.89x
65+
7% 
6% internet average
 
1191.19x
internet average
composition
 
 < 18 17%
 
 18-24 7%
 
 25-34 16%
 
 35-44 25%
 
 45-54 20%
 
 55-64 9%
 
 65+ 7%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
57% 
51% internet average
 
1131.13x
Has Kids
43% 
49% internet average
  870.87x
internet average
composition
 
 No Kids 57%
 
 Has Kids 43%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
24% 
18% internet average
 
1311.31x
$50-100k
29% 
26% internet average
 
1101.1x
$100-150k
34% 
28% internet average
 
1201.2x
$150k+
14% 
28% internet average
  500.5x
internet average
composition
 
 $0-50k 24%
 
 $50-100k 29%
 
 $100-150k 34%
 
 $150k+ 14%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
41% 
45% internet average
  910.91x
College
45% 
41% internet average
 
1101.1x
Grad School
14% 
14% internet average
  990.99x
internet average
composition
 
 No College 41%
 
 College 45%
 
 Grad School 14%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
70% 
76% internet average
  920.92x
African American
8% 
9% internet average
  900.9x
Asian
6% 
4% internet average
 
1461.46x
Hispanic
15% 
9% internet average
 
1561.56x
Other
1% 
1% internet average
  720.72x
internet average
composition
 
 Caucasian 70%
 
 African American 8%
 
 Asian 6%
 
 Hispanic 15%
 
 Other 1%

}

Ethnicity

Hispanic


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.