Shoutwire.com Traffic and Demographic Statistics by Quantcast

 

shoutwire.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

User-driven listing of global news. Submit stories and join community discussions. Honour board for top contributors. [Description from dmoz]

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
60% 
49% internet average
 
1221.22x
Female
40% 
51% internet average
  790.79x
internet average
composition
 
 Male 60%
 
 Female 40%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
18% 
18% internet average
  990.99x
18-24
23% 
12% internet average
 
1811.81x
25-34
21% 
17% internet average
 
1241.24x
35-44
14% 
19% internet average
  750.75x
45-54
12% 
17% internet average
  710.71x
55-64
8% 
10% internet average
  790.79x
65+
3% 
6% internet average
  600.6x
internet average
composition
 
 < 18 18%
 
 18-24 23%
 
 25-34 21%
 
 35-44 14%
 
 45-54 12%
 
 55-64 8%
 
 65+ 3%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
56% 
51% internet average
 
1111.11x
Has Kids
44% 
49% internet average
  890.89x
internet average
composition
 
 No Kids 56%
 
 Has Kids 44%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
24% 
18% internet average
 
1341.34x
$50-100k
26% 
27% internet average
  980.98x
$100-150k
25% 
28% internet average
  900.9x
$150k+
25% 
27% internet average
  900.9x
internet average
composition
 
 $0-50k 24%
 
 $50-100k 26%
 
 $100-150k 25%
 
 $150k+ 25%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
48% 
45% internet average
 
1061.06x
College
40% 
41% internet average
  990.99x
Grad School
12% 
14% internet average
  840.84x
internet average
composition
 
 No College 48%
 
 College 40%
 
 Grad School 12%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
65% 
76% internet average
  860.86x
African American
11% 
9% internet average
 
1191.19x
Asian
8% 
4% internet average
 
1821.82x
Hispanic
15% 
9% internet average
 
1531.53x
Other
1% 
1% internet average
 
1041.04x
internet average
composition
 
 Caucasian 65%
 
 African American 11%
 
 Asian 8%
 
 Hispanic 15%
 
 Other 1%

}

Ethnicity

Asian


Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.