Plugim.com Traffic and Demographic Statistics by Quantcast

 

plugim.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
52% 
49% internet average
 
1061.06x
Female
48% 
51% internet average
  940.94x
internet average
composition
 
 Male 52%
 
 Female 48%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  700.7x
18-24
7% 
13% internet average
  580.58x
25-34
18% 
17% internet average
 
1041.04x
35-44
13% 
19% internet average
  700.7x
45-54
30% 
17% internet average
 
1751.75x
55-64
15% 
10% internet average
 
1471.47x
65+
4% 
6% internet average
  660.66x
internet average
composition
 
 < 18 13%
 
 18-24 7%
 
 25-34 18%
 
 35-44 13%
 
 45-54 30%
 
 55-64 15%
 
 65+ 4%

}

Age

middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
63% 
51% internet average
 
1241.24x
Has Kids
37% 
49% internet average
  750.75x
internet average
composition
 
 No Kids 63%
 
 Has Kids 37%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
21% 
18% internet average
 
1161.16x
$50-100k
34% 
26% internet average
 
1301.3x
$100-150k
22% 
28% internet average
  800.8x
$150k+
22% 
28% internet average
  810.81x
internet average
composition
 
 $0-50k 21%
 
 $50-100k 34%
 
 $100-150k 22%
 
 $150k+ 22%

}

Household Income

middle income


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
39% 
45% internet average
  860.86x
College
49% 
41% internet average
 
1191.19x
Grad School
13% 
14% internet average
  890.89x
internet average
composition
 
 No College 39%
 
 College 49%
 
 Grad School 13%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
75% 
76% internet average
  990.99x
African American
7% 
9% internet average
  760.76x
Asian
8% 
4% internet average
 
1951.95x
Hispanic
8% 
9% internet average
  840.84x
Other
2% 
1% internet average
 
1381.38x
internet average
composition
 
 Caucasian 75%
 
 African American 7%
 
 Asian 8%
 
 Hispanic 8%
 
 Other 2%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.