Bluedot.us Traffic and Demographic Statistics by Quantcast

 

bluedot.us

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
59% 
49% internet average
 
1211.21x
Female
41% 
51% internet average
  800.8x
internet average
composition
 
 Male 59%
 
 Female 41%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
19% 
18% internet average
 
1061.06x
18-24
14% 
12% internet average
 
1121.12x
25-34
22% 
17% internet average
 
1281.28x
35-44
17% 
19% internet average
  900.9x
45-54
17% 
17% internet average
  960.96x
55-64
8% 
10% internet average
  780.78x
65+
3% 
6% internet average
  540.54x
internet average
composition
 
 < 18 19%
 
 18-24 14%
 
 25-34 22%
 
 35-44 17%
 
 45-54 17%
 
 55-64 8%
 
 65+ 3%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
52% 
51% internet average
 
1021.02x
Has Kids
48% 
49% internet average
  980.98x
internet average
composition
 
 No Kids 52%
 
 Has Kids 48%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
19% 
18% internet average
 
1051.05x
$50-100k
24% 
26% internet average
  910.91x
$100-150k
34% 
28% internet average
 
1211.21x
$150k+
23% 
28% internet average
  840.84x
internet average
composition
 
 $0-50k 19%
 
 $50-100k 24%
 
 $100-150k 34%
 
 $150k+ 23%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
51% 
45% internet average
 
1131.13x
College
39% 
41% internet average
  950.95x
Grad School
11% 
14% internet average
  750.75x
internet average
composition
 
 No College 51%
 
 College 39%
 
 Grad School 11%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
67% 
76% internet average
  890.89x
African American
13% 
9% internet average
 
1471.47x
Asian
5% 
4% internet average
 
1111.11x
Hispanic
13% 
9% internet average
 
1381.38x
Other
1% 
1% internet average
  980.98x
internet average
composition
 
 Caucasian 67%
 
 African American 13%
 
 Asian 5%
 
 Hispanic 13%
 
 Other 1%

}

Ethnicity

African American


Getting Quantified

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.