Bloglines.com Traffic and Demographic Statistics by Quantcast

 

bloglines.com

 Monthly 1.5MUS
  •  

  • Not Quantified

    Data is estimated

A web-based personal news aggregator that can be used in place of a desktop client. [Description from dmoz]

This site reaches over 1.5 million U.S. monthly people.The typical visitor reads Car and Driver, subscribes to Popular Mechanics, and uses citysearch.com.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
49% 
49% internet average
 
1011.01x
Female
51% 
51% internet average
  990.99x
internet average
composition
 
 Male 49%
 
 Female 51%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
6% 
18% internet average
  350.35x
18-24
11% 
12% internet average
  850.85x
25-34
25% 
17% internet average
 
1461.46x
35-44
24% 
19% internet average
 
1271.27x
45-54
19% 
17% internet average
 
1081.08x
55-64
9% 
10% internet average
  930.93x
65+
6% 
6% internet average
 
1031.03x
internet average
composition
 
 < 18 6%
 
 18-24 11%
 
 25-34 25%
 
 35-44 24%
 
 45-54 19%
 
 55-64 9%
 
 65+ 6%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
54% 
51% internet average
 
1071.07x
Has Kids
46% 
49% internet average
  930.93x
internet average
composition
 
 No Kids 54%
 
 Has Kids 46%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
20% 
18% internet average
 
1111.11x
$50-100k
26% 
26% internet average
  970.97x
$100-150k
28% 
28% internet average
  990.99x
$150k+
27% 
28% internet average
  970.97x
internet average
composition
 
 $0-50k 20%
 
 $50-100k 26%
 
 $100-150k 28%
 
 $150k+ 27%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
37% 
45% internet average
  820.82x
College
44% 
41% internet average
 
1081.08x
Grad School
19% 
14% internet average
 
1331.33x
internet average
composition
 
 No College 37%
 
 College 44%
 
 Grad School 19%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
81% 
76% internet average
 
1071.07x
African American
7% 
9% internet average
  770.77x
Asian
3% 
4% internet average
  750.75x
Hispanic
8% 
9% internet average
  800.8x
Other
1% 
1% internet average
  940.94x
internet average
composition
 
 Caucasian 81%
 
 African American 7%
 
 Asian 3%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.