Cutting out the middleman -- that's how 21st Century Insurance Group grew in the 20th century. The company's primary subsidiaries provide inexpensive auto and personal umbrella insurance for customers by selling directly (including direct-mail, print, and radio advertising) rather than through brokers, which eliminates the cost of agents and commissions. 21st Century Insurance limits sales of its auto policies to preferred-risk applicants (good drivers). The company has historically been most active in California but has been actively expanding into other states, including Texas. American International Group (AIG) sold the company to Zurich Financial Services in 2009. [Description from Hoover's]
This site reaches over 427K U.S. monthly people.The typical visitor uses esurance.com and is insured by Geico.
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.